SEO results take time. Pay-per-click (PPC) advertising allows you to drive qualified traffic to your site immediately. Since you can track visitors clicking to your website, you have an exact cost-per-acquisition of each customer. With careful optimization and bidding, your profit margin can be improved while increasing your revenue. Do you need SEO? Of course. Do you also need PPC? Definitely.
What is PPC?
PPC (pay-per-click) advertising is a form of online marketing where advertisers pay each time one of their ads is clicked. PPC ads are most commonly found alongside search results in Google & Bing. PPC allows you to strategically buy visits to your website at a target price. When properly managed, PPC provides and immediate stream of profitable revenue.
Worth the Investment?
PPC provides direct control of the cost of visits to your site through paid advertisements. By properly managing the placement bidding of PPC ads, businesses can guarantee a profitable return. While the profit margin will be lower than other long-term efforts like SEO, SMM or Content Marketing; PPC provides a consistent and immediate return on your investment.
1. Keyword & Competitive ResearchÂ
2. Search AdÂ Setup
3.Â Display Ad Creation
4.Â Google Adwords Campaigns
5. Bing Ads Campaigns
6. Google Display Network
7.Â DailyÂ Bid Management
8. Conversion Optimization
9.Â Bi-Weekly Cost / Revenue Reporting
10. 7-day Account Manager Availability
1. Keyword Research
2. Competitor Analysis
3. Search Ad Setup
4. Display Ad Creation
5. Google Adwords Campaigns
6. Bing Ads Campaigns
7. Google Display Network
8. Daily Bid Management
9. Conversion Optimization
10. Bi-Weekly Progress Reports
When you work with a marketing agency and have a question about your PPC… you call your Account Manager, who speaks with the PPC manager who speaks with the PPC engineer and then back up the line. Freelance provides direct communication, not a game of telephone.
PPC campaigns should be dynamic, constantly being tested to improve the profit margin. Marketing agencies cannot invest the time to do this with so many clients. I limit the number of clients I take on to ensure I do have the time.
LOWER PPC COSTS
For PPC services, digital marketing agencies charge 30%+ of your ad spend as their fee. The salary of an in-house PPC manager is much more expensive than that. Since I don’t have the high overhead costs of an agency, I charge less and pass on the savings to you.
You have to trust that your PPC budget is being spent wisely. But in a marketing agency who is making the spend decisions? Is it the PPC manager, a new ppc engineer, an inexperienced intern? I provide dependable PPC management.